Clever blog

 . Clever

Clever by Architectural Digest is an online magazine celebrating international design talents, championing industry innovation, and featuring home decor inspiration.

This fabulous publication is somehow minimalist, chic and eccentric at the same time—with vibrant colors that hum of 80s retro pop art, and blocks that almost feel 3D. While the actual design itself is relatively stripped back, it’s jam-packed to the brim with character.

Clever blog user interface design

Clever blog user interface design

Amy says: The Mondrian style—colorful mosaic-like grids based on the designs of Dutch painter Piet Mondrian—is what initially grabs my attention on this website. Straight away, I can tell that this blog is going to be art and design focused.

The designer uses a progressive rhythm to create a content hierarchy, adding a refreshing twist to the content card structure most commonly used by online publications. The interface is bright and makes good use of bold colors and patterns—a combination that can go catastrophically wrong if overdone.

While the color palette is bold, the high contrast between the colors themselves paired with the bold geometric font choice tells me that the designer has reflected on the site’s accessibility. All the UI elements on this page work harmoniously together to promote unity. This level of attention to detail is no small feat!